Hi! I’m Regina Farrell-Fagan, a marketing strategist, arts leader, and educator with more than 25 years of experience supporting creative communities, nonprofit organizations, educational institutions, and cultural organizations. My love for building programs and services that empower and improve people’s lives led me into arts and nonprofit roles where my work supports others.

I believe that creative success doesn't happen by accident. It happens through thoughtful planning, clear communication, and a strong, authentic professional presence. My passion is helping artists and creative entrepreneurs transform their ideas into sustainable careers through practical marketing strategies and long-term planning.

Through Riff Raff Media, I offer workshops, consultations, and mentoring designed to help creatives develop the tools they need to thrive, including artist bios and statements, résumés and portfolios, professional imagery, brand identity development, marketing strategies, and career planning for long-term success.

Whether you're an emerging artist, an established creative professional, or an arts organization seeking greater impact, I provide expert guidance that turns overwhelm into action and goals into achievable results.

Let's connect and build a roadmap for your creative success. I’m available online or in-person.

When I’m not working as an Exhibitions & Marketing Director, you can find me designing fun products, working on my latest crochet or clay project, watching baseball with my family, or practicing martial arts.

“Tonight’s workshop was stellar! You presented so much useful information about photographing ceramics, writing supporting documents, applying to shows, and pricing work, in an organized and comprehensible format. You imparted confidence to the attendees by having them identify their personal goals and empowering them with solid information. And you addressed my many questions …

Thank you for making the time to do this and by always going all out to represent artists in a fair and even handed manner!”
- Workshop Attendee

“Regina is the consummate marketing and communications professional! She brings her creative, artistic eye and her sharp business brain to every project, resulting in smart, beautiful and effective campaigns. Plus, she’s a great listener, problem solver, and collaborator. Look no further, she’s the real deal! ”
- Cora Greenberg Consulting

“Regina reimagined my business marketing strategy from the ground up with everything from my business website to social media and e-mail marketing campaigns. Results were almost immediate and I knew I had made the right decision. The consultations were focused and thorough. I trust the strategies and I cannot recommend Regina enough.”
- Mario Garel, Rose Hill Taekwondo